The International Secretariat of the World Nomad Games has unveiled the new visual identity of the VI World Nomad Games, to be held in the Kyrgyz Republic in September 2026. The identity concept is based on the idea of continuity between generations and respect for cultural roots. The central graphic image is a tree cross-section whose rings symbolise time, memory and the resilience of traditions passed down from generation to generation. The lines radiating from the centre of the composition evoke an echo — the image of an idea born in Kyrgyzstan that has gained international continuation. The spiral form also references the Milky Way, which served as a guiding landmark for nomads and today symbolises movement, the search for a path and the unity of cultures.
The graphic style is inspired by ancient engravings and rock art: laconic and expressive forms create a universal visual language that is understandable to an international audience and effective both in the digital environment and on large-scale visual media.
Media materials, including elements of the identity and examples of its application, are available to media representatives and partners upon request. Please use the materials unaltered, with mandatory attribution to the source: the International Secretariat of the World Nomad Games.